Real Tobacco
Real Tobacco
World Tobacco Middle East, held on the 12th–13th of November 2024, brought together industry leaders from across the tobacco sector.
Commissioned by our agency client, Impact XM, SNB constructed a striking 336 sqm exhibition stand for Real Tobacco, designed to make a strong and sophisticated brand statement.
Credit: Designed by Impact XM
The Design
The design featured a sleek black and deep red color palette, reflecting Real Tobacco’s premium positioning. Matte black finishes provided a modern, understated elegance, while high-gloss red accents added contrast and depth.
Warm lighting was strategically placed to highlight key areas, enhancing the richness of the materials and creating an inviting atmosphere.
A mix of high-end materials, including custom wood panelling, metallic trims, and LED-infused acrylic features, brought the stand to life. A dynamic overhead LED display ensured strong brand visibility, while interactive digital screens seamlessly integrated into the structure allowed visitors to engage with Real Tobacco’s products and messaging.
Flow & Function
To facilitate private discussions, the stand included dedicated meeting rooms, designed with soundproofing elements and sleek glass partitions to maintain openness while ensuring confidentiality. These spaces were furnished with plush seating and minimalist black marble tables, creating a comfortable yet professional setting for business conversations.
The lounge and bar area further enhanced the visitor experience, featuring deep grey and burgundy-toned seating, black marble tabletops, and brushed brass fixtures for a luxurious touch.
A bold digital ceiling merged a premium brand presence with clean, contemporary spatial design.
The stand was completed on schedule, providing Real Tobacco with a high-impact presence at World Tobacco Middle East. This project showcased SNB’s expertise in combining strong design, premium materials, and meticulous craftsmanship to create a functional and visually compelling exhibition space.
