Microsoft
Commissioned by our agency client, Sparks, SNB was entrusted with delivering Microsoft’s stand at COP28, held at Dubai Expo 4.
Spanning 200 sqm, this custom-built space seamlessly combined modern aesthetics with sustainability-driven elements, aligning with Microsoft’s vision for innovation and environmental responsibility.
By blending cutting-edge design with sustainability, SNB successfully delivered an impactful presence for Microsoft at COP28, creating a space that not only aligned with the event’s mission but also set a benchmark for responsible exhibition stand construction.
Credit: Designed by Sparks
The Layout
The stand featured a thoughtfully designed layout to ensure a seamless visitor experience. A combination of open seating areas, interactive workspaces, and a private meeting zone allowed for both dynamic conversations and focused discussions.
A custom-built seating area, finished with high-quality laminates and cushioned tops, provided a comfortable yet professional setting. The inclusion of fabric-upholstered sofas and chairs enhanced the relaxed atmosphere while maintaining a sleek, corporate aesthetic.
The Design & Construction
The stand was carefully crafted to foster engagement, collaboration, and impactful discussions. Its construction prioritized premium materials that balanced durability with sustainability, incorporating elements such as responsibly sourced wood, energy-efficient lighting, and recyclable materials. Digital integration played a key role in reinforcing Microsoft’s presence. Strategically placed LED displays and interactive screens were embedded throughout the stand, amplifying the brand’s messaging and engaging visitors in an immersive experience.
Screens and digital graphic were also installed on the stand to convey the brand message.
Sustainability was at the forefront of the stand’s design. SNB ensured that materials used in the build met eco-friendly standards, with certain components designed for reusability at future events.
Additionally, energy-efficient lighting solutions and modular design elements reduced the overall environmental impact.
