The Layout
Graff's success at the event was summed up in two words: Record Setting. Our collaboration with a UK-based agency and Graff at the Doha Jewelry & Watch
The Production
The stand was created with elegance, timeless simplicity, and long-term durability in mind. High-end materials were flown in from Dubai to ensure the finishes met the highest standards, in keeping with Graff's quest for perfection.
The Approach To Sustainability
To ensure a more sustainable footprint, the 200 m2 stand was built with re-used MDF panels from previous Graff exhibitions. To capture the essence of the Graff brand, it was finished in bespoke made-to-order golden and black laminates, golden wallpaper, and a luxurious carpet.
This was the most successful event to date for Graff.
