Spryker- Seamless Dubai 2022
Spryker has grown by 100% year on year and wanted to use their Seamless Dubai 2022 stand as a platform to expand even further.
The event was a huge success for our agency client and Spryker, and they have already requested for a rebuild at Seamless Dubai 2023.
Credit: Designed by ATE Albersmeyer for Spryker
The Layout
Our client in Germany designed the exhibit, which featured a massive 10x16m printed semi-transparent fabric canopy as the focal point.
The stand was designed to be simple, yet modern and impactful, in keeping with Spryker's sustainability vision.
The Production
Because there was only a two-day build-up window to work with, all of the elements were pre-fabricated in our warehouse prior to the build to ensure the highest quality finishes. The walls were made of MDF and spray painted to match Spryker's brand guidelines.
To further differentiate the brand and make the stand as inviting as possible, all furniture was made to order.
A 2x3m LED screen was recessed into the wall for a seamless finish, and Mac PC systems were set up for a on-hand and interactive demos with clients.
The 160 m2 floor area was finished with white melamine and various shades of grey carpet to achieve the perfect balance of modern elegance and minimalism.
