ELM - A Saudi Joint Stock Company
ELM is a Saudi Joint Stock Company that is owned by the Public Investment Fund (PIF), the Saudi Ministry of Finance's investment arm.
Credit: Designed by Oblique Design Studio for ELM
The Layout
Another double deck installation for SNB, the ELM stand was a GITEX 2019 highlight. The stand took up 150 m2 of space and was outfitted with glass, AV, and graphic elements.
The Production
The exhibit included multiple recessed screens, monitors, and demo areas. This was supplemented by 3D CNC cut backlit logos spread across the stand to increase brand awareness.
The brief called for a futuristic and contemporary design that showcased the client's services using cutting-edge technology.
Structural calculations were required to ensure that the stand complied with all regulations to ensure the safety of all visitors, and it was made of an MDF and steel shell. SNB also provided a scratch and scuff resistant melamine floor.
