BAE - IDEX
This project was a first-time collaboration between SNB and our UK agency client.
With BAE as one of their most important and largest clients, all eyes were on SNB to deliver and exceed expectations at Adnec in Abu Dhabi. And we did just that.
Credit: Designed by M-is for BAE
The Layout
132 This is the number of build hours spent on this project during the construction, show, and breakdown. The 451m2 stand was finished to the highest standards and was made primarily of MDF, steel, and plywood.
The Production
To attract visitors and convey BAE's message, mission, and vision, the stand used a combination of spray paint, digital graphics, high visibility lightboxes, and an array of touch screens and monitors.
Extensive testing was carried out to ensure the pantone accuracy of the massive backlit suspended canopy, as well as all graphic elements with lighting.
Custom-made interactive demo areas made it possible for the BAE team to successfully showcase their product.
